About

Picture of Lachezar Arabadzhiev

Lachezar Arabadzhiev is a digital markitech with 4+ years of experience in performance analytics and data visualization. Lachezar began his career as a digital marketer at Microsoft, but soon transitioned to the measurement and analytics world, where he has had the opportunity to work with major brands such as Air Canada, RBC, Kimberly-Clark, Mazda and HSBC.

Lachezar has been working with the Google Data Studio beta since early 2017 and has built a wide variety of visualizations and automation flows. From performance-based dashboards with joined GMP sources (Google Analytics 360, Campaign Manager and Display & Video 360) to audience-driven segmented views with log-level data.

Lachezar Arabadzhiev is a certified GMP expert and an official speaker at the Canadian Google Data & Analytics Summit, 2018.

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