Lachezar Arabadzhiev is a digital markitech with 4+ years of experience in performance analytics and data visualization. Lachezar began his career as a digital marketer at Microsoft, but soon transitioned to the measurement and analytics world, where he has had the opportunity to work with major brands such as Air Canada, RBC, Walmart, Kimberly-Clark, Mazda and HSBC.
Lachezar has been working with the Google Data Studio beta since early 2017 and has built a wide variety of visualizations and automation flows. From performance-based dashboards with joined GMP sources (Google Analytics 360, Campaign Manager and Display & Video 360) to audience-driven segmented views with log-level data.
Lachezar Arabadzhiev is a certified GMP expert and an official speaker at the Canadian Google Data & Analytics Summit, 2018.
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