Often, we want to pulse-check campaign performance or slice our digital media data in a particular way and we want that to happen fast. Therefore, having useful dashboard templates that can kick-off our exploratory research is important. In this section of the website, I am going to share with you my favourite templates for the Google Marketing Platform. There are a lot of awesome dashboard templates in the Google Data Studio Gallery and around the web, but sometimes I find they can be quite hidden. The list below will continuously grow, so keep an eye on it! Suggestions are always welcomed too!
Display & Video 360 Performance Dashboard
This dashboard is fairly simple, but it does the job when you want to see campaign performance right away. You can see the standard impressions, clicks and CTR metrics, both as scorecards and time series. Plus, there is a split between click and view-through conversions, which is quite insightful, especially if you are running multiple campaigns under a single advertiser. A quick call out for the Display and Video 360 (DV360) beginners, “Revenue (Advertiser Currency)” is essentially your media spend.
Display & Video 360 Inventory Dashboard
This is a template that I personally put together and it is meant for anyone in the programmatic space, especially DV360 users. The report is fully automated and uses the DV360 direct connector in Data Studio. You can see a more detail explanation here.
Search Ads 360 Performance Dashboard
The Search Ads 360 (SA360) dashboard is a bit more comprehensive than the DV360 one. The overview page includes conversions, revenue and ROAS as metrics and it has an e-commerce focus. There is also a device breakdown page and what a view of what is referring to as “Engine Performance” i.e. how are Bing and Google Search ads spending and performing.
YouTube for Action Google Performance Dashboard
This dashboard specifically focuses on your YouTube/Trueview for Action campaigns within Google Ads. Since this is a popular campaign type for hybrid acquisition via video, the dashboard proves to be useful by displaying both conversion and video view metrics.
Google Ads Demographic Performance Dashboard
Every digital marketing campaign has an audience component and knowing your demographics can help you prepare for the next campaign. This dashboard provides you with the essentials – Age, Gender, Parental Status breakdowns. Also, in case you want to clean up the default Age dimenion to something more presentable, I have written a CASE statement for that.
Google Ads Search Query Performance
This is a straight-forward keyword dashboard for Google Ads. If you running a search campaign for the first time, this dashboard can give you a sense of your top-performing keywords. Plus, show you the period/period comparison in a scorecard format.
Google Cloud Platform Cost Pacing Dashboard
This is a comprehensive pacing dashboard that uses the Google Cloud Platform usage costs as a data source. However, the dashboard has multiple pages that can be re-purposed for advertising campaigns, annual marketing budget tracking and more.
A great SEO dashboard from the SEMRush team that covers backlinks, organic traffic and queries. Plus, there is a bonus technical SEO section, so this is a must-use if you are creating content.
I hope this was helpful, I will keep updating this list with more insightful data studio templates! If you have any questions, feel free to DM me on LinkedIn or comment below 🙂